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Media for Suits

"Sarah was a great teacher and I would thoroughly recommend her. It was also good spreading the session across two days, as opposed to losing a full day of work."

"t'was brilliant. thanks!"

This workshop is designed to increase your confidence evaluating media strategies and plans. The content will be tailored to meet your specific needs - topics to choose from include:

  • The 6 elements of a media strategy

    • What - Understanding Objectives

    • Who -Defining a target audience

    • How - Channel Selection

    • Where - prioritising markets

    • When - Factors impacting timing

    • How Often - All about frequency

  • Media research - what is available and how does it support decisions

  • Insights vs insightful information

  • Media terminology explained with lollies

  • Media attributes

  • One channel or more?

  • Role of channels

  • Reading a plan

  • Getting a great brief

  • Questions to ask your media team

  • What to look for in a post analysis

  • Giving feedback

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